Creating a Cookbook

food heaven podcast

Ever wonder what exactly goes into making a cookbook?

Or how (and why) we decided to make a cookbook in the first place?

In this podcast episode, we take you on a behind the scenes adventure of what it takes to produce a cookbook from start to end. 

In this episode we discuss:

  • The initial subject line from our cookbook publisher when they proposed the idea of creating the book with us
  • What actually goes into cookbook recipe development and where we get all of our ideas
  • How long it took us to create this cookbook from start to finish
  • How we completely decided to change the direction of the cookbook after the manuscript was done (eek!)
  • The million trillion edits a cookbook goes through before it goes to press
  • How cookbook photos are shot and styled, plus what it’s like working with a professional photographer
  • How we took what we’ve learned from our work with hundreds of clients (and feedback from you!) and created a healthy eating reset that we think will actually be useful

If you are someone who lives for the nitty gritty behind the scenes, then this episode is for you.

You can support us by pre-ordering our cookbook here

For more information about Toni Zernik, our cookbook photographer, click here

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2 Comments on Creating a Cookbook

  1. Avatar
    Zeynep Kızmaz
    January 26, 2017 at 9:18 pm (2 years ago)

    It’s so interesting to hear that creating a cookbook includes this much steps! I do a lot of healthy recipes, which are sugar-free, fat-free, flour-free, and sometimes vegan! The people surrounding me always say that I should compile my recipes in a cookbook. Even my own dietitian says that my recipes would make a perfect cookbook! And I was thinking of doing it, too, even in the age of 16, but after listening to your podcast, I now see that it’s more complex than I had imagined. My recipes mostly consist of healthy desserts. But the hardest part isn’t maybe putting them all together but the steps that come afterwards. For example, getting approval from other dietitians seems really tough and long-lasting. It would take so much time for them to read all and return. Also, I am not a professional in nutrition; therefore, I don’t know if my recipes seem convenient for dietitians. Additionally, I have never thought about the designing part. I would definitely need help at that point. I hope you have a really nice outcome as a result of all these efforts! I hope someday I will also have a healthy cookbook like you!

    • Wendy
      January 27, 2017 at 10:05 pm (2 years ago)

      It definitely is a long and intense process, but so worth it! Maybe you can start by putting your recipes online on a website or blog! Sending love


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