You asked, we answered! Last week we asked you what you wanted to know about business and Food Heaven, and in this episode we answer a couple of those questions and give you all the deets. Listen to hear about everything from what we do about health insurance to our brand partnership horror stories.
What we cover:
- Is a career coach worth the investment?
- What to look for in a business coach
- What our vision is for Food Heaven
- Do you NEED a business plan?
- How has our approach changed over the years?
- Could we ever see ourselves going back to a 9-5?
- How do we incorporate our values and needs into our next business move?
- What do we do for health insurance as an entrepreneur?
- We do a lot- do we just work all the time?
- Our brand deal horror stories
- How we research our audience
Resources mentioned in this episode:
- Internet Elder on Substack
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Our podcast is released every Wednesday and each week we take a deep dive into topics like health at every size, food & culture, intuitive eating, mental health, and body acceptance. If you’re looking for a sustainable and inclusive path to wellness, come hang out with us to learn how to take care of yourself from the inside out.
Wendy audio-2: [00:00:00] Welcome back everyone. Thank you for tuning in. We are currently doing a pivot series in case you missed it, and we're in the process of. Pivoting our brand, pivoting the podcast, pivoting everything, really. Been having a lot of really big life questions.
And so we've been bringing you on and, you know, just sharing what that process has looked like for us. And we thought that this week
it would be really fun to do a q and a and make it specific to what we're covering. And so. We ask y'all to submit all of your business related questions
to us.
Jess Epi Audio_Pivot 4: Yes, and for those of you who are just tuning in for the first time, you may want to scroll back up into our last couple of podcast episodes, because in episode one we talk about how this is our 12th year of business [00:01:00] doing food heaven, probably more than 12 years, and why we're ready for a change. In episode two, we go into the pros and cons of being an RD influencer.
An RD influencer, which means registered dietician. And we even get into the nitty gritty of our financials. So if you're, if you're curious how much money we make or wanna see a breakdown of our profit and loss, we literally go into our QuickBook statements. So check that episode out. And then in episode three, we discuss various business ideas.
And it's been really fun because you all have been DMing us commenting on our post. Emailing us with so many ideas, and we feel like we may go with one of your ideas for the next iteration of our business. So definitely check out those first three episodes if you haven't already, because it'll give you more context to what we're talking about today.
Wendy audio-2: Yeah, and for the questions today, they were submitted on ig. Before we [00:02:00] jump into the first one, I wanna highlight a listener review. This is from Royal Girl 88 10. I enjoy listening to Justin, Wendy. They're very transparent and inclusive in all of their episodes and with their featured guests. I have learned that intuitive eating not only benefits body, but.
Not only
benefits my body but overall health such as hair and beauty.
Listening to these tips help
me to be so much more aware of the signs of what my body might be lacking and how to incorporate habits. Thank you ladies.
Thank you
Jess Epi Audio_Pivot 4: Yes, Royal Girl.
Wendy audio-2: Royal.
Jess Epi Audio_Pivot 4: it. Yeah. Yes, we love it. And we're so proud of this podcast too, and that we have been
doing it for seven years and there's. Just such a plethora of episodes and an archive. And it's nice because I would say like every week, half of the people who are listening to the podcast are listening to the current episode, and then [00:03:00] more than half of the people are listening to the archives.
So it's nice that those episodes are getting love too, and that when people discover one. Episode, they tend to kind of go back and binge the podcast. So thank you. If you are a binge or if you are new, if you're an og, we appreciate all of you guys and that's why we wanted to do this business q and a. So do you wanna start with the first question?
Wendy audio-2: Yeah. So the first question is your thoughts on hiring. Oh, sorry. Oh, excuse me. I'll start that again. So the first question is, your thoughts on hiring a career or marketing coach, is it worth the investment? Hmm. Okay. So we're currently working with a business coach and we've had a really positive experience.
You know, it's, I, I think it's worth the investment if you're able to afford it. If you're like trying to make [00:04:00] ends meet and you have financial priorities elsewhere, I think. It's something to consider because I was having this conversation with my friend cuz she was thinking of hiring a career coach just for her, like personal, you know, professional development.
And we were kind of talking about that. She's like, well, do you think it's worth it? Is that something I should do? And I like, some of these coaches are so expensive. And, you know, I, I'm like, well, you know, if you can afford it, then. It could be beneficial, but I think if you're gonna be stressing out about money, be in, you know, in the process of like trying to get a coach, I don't know.
I, I think it's important to prioritize in that way. For us, it made sense. We kind of put aside some money to work with the business coach, and what I enjoyed about it is that, Especially for me and Jess, cuz it's two of us. It's nice having an outside person who's a little more objective. It can [00:05:00] help us communicate together about, you know, what the goals are.
Yeah and just kind of provide feedback
on the ideas that we have because we can kind of go off the rails a little bit and like lose track of time or not really stay focused. So it is nice having that person and I do think that it's been
worth the investment for us.
Jess Epi Audio_Pivot 4: Yeah, and we have
worked
with, I feel like at least one business coach in the past. I don't feel like they were worth the investment. It also just depends
on the business coach and are they really hearing what you're saying, what your concerns are. Or are they just kind of trying to put you into some formula that it, you know, has worked for them?
I feel like that's a lot of business coaches. It's like, here's my blueprint and I don't want someone who wants to do a blueprint similar to nutrition counseling. Like, I need things that are very individualized to my needs, my goals And not just like your blueprint for get rich quick scheme. [00:06:00]
Wendy audio-2: Yeah. Yeah, yeah,
Jess Epi Audio_Pivot 4: so that's kind of just, you gotta have to suss it out.
We are going to have our, we're gonna have our business coach on next week, so you can hear about her style. She offers coaching, so there's a, you know, a suggestion there. But let's jump into the next question.
You can edit that
out.
Wendy audio-2: say that like if you do consult with. A coach. I think it's important to tell 'em upfront, like, this is what I'm looking to get out of this experience versus having them guide the sessions because we did I'm actually remembering now that we did this other business coach consultation.
It was great, but she kind of had like just said like her blueprint or her approach and we had to like immediately be like, immediately be like, okay. That's not what we're looking for. This is what we're interested in. This is what would be most beneficial. And it was great cuz she was like, oh wow, this is different.
Like, I'm used to doing things this way, but we can absolutely do that. And it, and it
was really helpful for us. But you
[00:07:00] also have to kind of speak up and let them know like what exactly it is that you're looking to get from that. And if you're not clear on that, then maybe just take some time to think about it to make sure that you're getting your money's
worth.
Jess Epi Audio_Pivot 4: Yeah. Yeah. And, and as when he said, speaking up, if it's
going off, The rails or in a direction that you don't actually need help with. Cuz we all have our strengths and weaknesses. And I was listening to a podcast by the Tone It Up ladies yesterday, and they were saying that sometimes, like Wendy was saying, when you've been doing it for so long, that's almost when I think a business coach is even more valuable to have.
An outside perspective because they said they had done things the same way and they kind of had tunnel vision with the content that they were putting out. And somebody came in and was like, actually, you should be doing it this way. And they're like, no, no, no, but we've always done it this way, like our DVDs and whatever else.
And they're like, no. So anyway, they ended up switching it and it was a huge success for their business. And all it took [00:08:00] was somebody, From the outside to look in and say like, this doesn't make any sense. So yeah.
Question two, how has your vision for the business evolved from its inception? And it's a two-part question.
What did you want it to be versus what has it become? And this question is from all the snacks, love your handle. So our business, we didn't have a a vision for the business when we started. It was a creative outlet. We say this all the time, we don't suggest that. Some people will say start as a creative outlet.
And even the tone it up ladies were like, yeah, you have to start in service to your community. And we just wanted to help women. And I get that, but also times have changed. It's so oversaturated that I do feel. It's better to have a plan and a vision for what you want it to be, a business plan, all of those things.
Like we [00:09:00] still have never done a business plan. We will for Food Heaven 2.0, but we haven't for Food Heaven 1.0. So I would say for us, what we wanted it to be was, Just a place where people could get evidence-based nutrition information from an inclusive perspective that was also accessible. So that's how it started creatively.
And I feel like we have been able to do that. Like I don't think that we had any other vision for the business. When. Starting. So I can't say that it's like different from what it should have been, but yeah, I think that we kind of were just playing it by ear and trying out different things the whole time and seeing what stuck and what stuck so far was, you know, doing this podcast like it.
It was honestly like a fun way for us to continue to learn about nutrition and What stuck was doing our speaking [00:10:00] engagements and working with brands and being able to make money off of that so that we could put out all of our content for free.
Wendy audio-2: Yeah. Yeah. And. Also, I'll say like throughout the years so when we started Food Heaven, it started as, you know, just very general nutrition education that was culturally competent. That was like the foundation. Throughout the years, it has become, I don't know if the word is refined, but it's definitely become a little more focused, whereas we learned about different approaches.
Modalities got introduced to, you know, new research we've taken on a health at every size, weight inclusive approach. And, you know, just. Exploring intuitive eating and all of that stuff, which I'm sure if you listen to the podcast, you know this, but we didn't start off that way. We were actually, like, in the beginning, we weren't, I [00:11:00] wouldn't say that we were like focused on weight loss, but if someone wanted to explore that, we were open to like having that conversation and giving recommendations based on like what we learned in our academic training.
So it has become a little more Focused in that way. Yeah. And then, you know, we'll see what happens now. I feel like all of, all of those approaches that we've adopted along the way will definitely, it's not like we're just gonna leave all of that behind because we still believe in that and, and, you know, at.
Yeah, we still wanna incorporate it into whatever nutrition work it is that we do. But yeah, we're thinking that it's gonna look a lot different just in terms of like the day-to-day and who we're serving and the kind of education that we're providing. So,
Jess Epi Audio_Pivot 4: Yep.
Wendy audio-2: yeah. All right. Next question. If y'all choose not to continue with Food Heaven does the idea of going back to a nine to five [00:12:00] scare y'all.
I don't know that it scares me, but also I don't see myself going back to a nine to five like full-time. I just, at this point in my career, I. I feel pretty confident in knowing that I have some options open to me that I can be, you know, somewhat creative in the kind of work that I take on. So I mean, it's not scary.
I, I've worked in several nine to fives and overall, like pretty positive experience, especially like working in the nutrition field. But yeah, it's just not something that I feel like I have to do anymore. And you know, now with the internet being as big as it is I think there's just like a lot of alternative options for work that, you know, are very like outside of the box, especially with nutrition.
So I would probably, I feel like for years now I've done a combination [00:13:00] of different things. Like I'll do a little bit of clinical, I'll do some creative
stuff. We're always doing food Heaven. So, yeah, I don't think it's gonna be like, oh, we're now doing food Heavens, so we're going
back to like, corporate, or we're gonna be, you know, like in a office or something like
that.
Jess Epi Audio_Pivot 4: Yeah, I, yes, for me, a nine to five would be absolutely terrifying and I do not see that for myself. Knock on wood.
It's not wood. Hold on. Knocking on real wood. I don't see it. I'm sorry. And it's funny cuz as I mentioned, I think two episodes ago for my CK Internet elder, I am writing a whole article about this, like being a creator and like the pros and cons and like the nine to five versus not nine to five.
And I am just, An entrepreneur through and through. And so a nine to five is not my jam. However, if I had to get a nine to five, would I? Yeah, sure. Have I had them before Most of my adult [00:14:00] life, absolutely. But if, if I did get a job, it would have to be something that was very flexible where it used a lot of different parts of my brain or where it was very part-time.
I can't see myself working a full-time, nine to five. In this lifetime. Anyway,
Wendy audio-2: Yeah.
Agreed.
Jess Epi Audio_Pivot 4: next question. Oh, and by the way, that was from Jared's. This question is from a Hampton oh nine. Hey girl. Hey.
Wendy audio-2: Hey,
Jess Epi Audio_Pivot 4: Yeah,
Wendy audio-2: hey
Jess Epi Audio_Pivot 4: her.
Wendy audio-2: Right.
Jess Epi Audio_Pivot 4: She says, how do you incorporate your values and needs into thinking about what's next? Ooh, good question. And by the way, we are just looking at these questions for the first time and answering them on the fly, so bear with us.
But in terms of values and needs, I think also as we are going, as we're getting older, as I'm going into my second chapter of life, [00:15:00] you just get a little more clear on what your needs are and what your values are. So for me, I value balance and I also value. Not being consumed with work and having extracurriculars and different interests, and I feel like now is the time to really hone in on all those other things that fill me up in a way that I hadn't been as intentional consistently, or as consistently intentional about before.
So that is really my main goal is like work being maybe 40% of my life. And then social being 40% and extracurriculars being 20% and that's pretty much what I got time for. Versus work being 70% and everything else kind of gets in where it fits in. So that's number one. And I think needs wise, that's why I also love working for myself because even though you [00:16:00] probably do end up working more hours, A, hopefully you're doing something you like, and B, I can create a schedule that really works well for me.
So I notice that I have my most creativity and clear thoughts really early in the morning, like six 30, so I can. Start working then, and then take my break to kind of do my walking or my fitness stuff and then shower, whatever, and then start working again. Versus if you have a nine to five job, that's gonna be really difficult.
So I think just kind of getting honest with what works for you and figuring out a way to be able to incorporate that is what I have personally been focused on in this season.
Wendy audio-2: Love it. Next question. As an entrepreneur, what do you do for health insurance? This is an excellent question, and I think it's one of the biggest struggles that I've seen [00:17:00] entrepreneurs have. I mean, for me it's, it's an ongoing struggle Right now I do have health insurance. Thank God, but there for the past few years I didn't actually, cuz right now I'm working at one of the hospitals in New York City part-time and I'm able to get health insurance benefits through this position, which I am so grateful for.
But before that, I was just kind of winging it. I didn't have health insurance and this is sadly the case for a lot of entrepreneurs cuz it's so expensive. Like I remember when I left my, you know, full-time job years ago. I tried to get health insurance and the prices they were giving me were outrageous.
I can't even imagine how much it is now, but from what I recall, and it was a horrible plan. Like the deductible was so high and it was like I had to pay like. [00:18:00] I had to basically come out of pocket for the most part unless I was like dying or something. And it was like $600 a month and I was just like, okay, this doesn't make any sense.
Overall, I'm pretty healthy, you know, God forbid I get hit by a car or I get cancer, but like generally I go to my physical once a year. I don't have like all of these medical needs, so I kind of winked it. And my parents were like really concerned and they convinced me to get health insurance in Dr. And Dominican Republic, that's where they live and I go pretty often and they were like, just get it cuz you never know if any emergency were to happen, at least you can get healthcare here.
And at Dr. I mean my health insurance, like the best plan was like, $45 a month or $50 a month or something like that. And it was like v i p baby, like I was, you know, doing all of my visits, doing all of my things. I had travel insurance, I had like all, all of the things. So I did that and then once I got this [00:19:00] clinical position I ended up cutting off that.
Health insurance and now I just have the one that I have now, which is great. But it's a challenge. It's so expensive. I mean honestly, if you can marry to get health insurance, do it.
Jess Epi Audio_Pivot 4: Mm-hmm.
Wendy audio-2: That's an, an option that I know a lot of people do cuz it just kind of
makes sense cuz the healthcare is so ridiculous in the, in the United States.
But yeah, that's what I
do. Jess.
Jess Epi Audio_Pivot 4: Yeah, so a couple things like with food Heaven, the first, as we mentioned, what, eight years?
We had other jobs. So I had a full-time job for a majority of the time that we've been doing food heaven, and I got insurance that way. And then I transitioned to a part-time job that was 50% full-time equivalent, and I had insurance through that part-time job, which was also great and maybe rare to get insurance through a part-time job.
So that covered me [00:20:00] through. And then in 2018, as Wendy mentioned, I got married for the benefits. Just kidding. Not only for the benefits but that was my saving grace. And I know that that is a privilege cuz the, one of the the dieticians who has a sub, I think it's she's anti-racist dietician. She has a whole article about like, is being a dietician a, a job for housewives because, You know, a lot of times you don't make a lot of money and you need insurance and all the things, and so you kind of, you know, have to be a housewife to do it, which is unfortunate.
But yeah, so now I'm on my husband's insurance, but I wouldn't be able to not have insurance because I am a, what do they call it? It might be offensive term, A frequent flyer. Is that offensive? It is. Okay. Edit that out.
Wendy audio-2: no.
No, no, I'm not saying it's offensive. I'm saying
that is a term.
Jess Epi Audio_Pivot 4: Oh, that is the term. I am someone who, I go to the doctor every other [00:21:00] day, every week.
I have a doctor's appointment this week. I had a doctor's
appointment last week. Every single week I got a lot going on. So I need the insurance. I have a lot of freak accidents. I got a lot going on. No way I would pay the $2,000 premium and just be broke. Cuz that would be a better deal than paying out of pocket for me personally.
So yeah, that's the insurance story. Thank you for that question, Sundance. Okay, so next question is from inclusive s dietician and they say, how do you do it all? Are you working like all the time? I would say n no, I'm not working all the time. Sometimes I, I think it's seasons, right? Like there's some seasons where you are, like, when I was building the house, yes, I was running to the ground.
That triggered my burnout amongst other things. But currently in this season, as we are pulling back and doing less, like I don't feel like we are doing it all right now. At [00:22:00] least I'm not, you're doing more than me. I, I feel like I have a really great balance. That is working beautifully. And and also getting help too, like we're kind of the types where we don't delegate much and we do everything ourselves, but having help has been amazing.
And, oops, medication reminder, having help has been essential and. That's the only way I feel like we're able to do what it is that we do. So for the podcast, we're assigned to a podcast network and they do all of our ads. As we mentioned before, we have our amazing coordinator, Chelsea, who is communicating with guests something that we used to do ourself all the time.
I did have a private practice, but I realized for me, running that by myself and seeing all my patients was just too much. And so that I had to end a couple months ago. For my house, my [00:23:00] Airbnb that I have, I now have my friends who I pay to manage it for me who live locally in the desert. So I think just getting the help has been tremendous for me.
What about you?
Wendy audio-2: Yeah. I don't think that I work all the time, but in the past few months it's definitely been really hectic cuz I've just had so much going on from, you know, just like. W Yeah. Being overworked. Actually let me edit that out cuz who knows who's listening. So I don't feel like I'm working all of the time. However, in the past few months have been pretty hectic. I have a renovation going on. I've had a lot of work on my plate. And so they're just, it's been kind of blurry with like work personal life boundaries. Like when am I working, when am I not working?
That's been a little more like in the gray area these past few months because it's just, You know, whenever I get a [00:24:00] second I'm like, oh, let you know. Even if it's like on a Sunday, I'll be like, oh, let me, you know, work on this thing. You know, cuz I have a little bit of time. But moving forward, these next few months and onward, I am looking forward to having like designated days and times to work on certain things.
Yeah, it's just, that's not really my vibe to be like, oh yeah, I'm just working 24 7. I don't have, you know, time to rest or to hang out with friends or et cetera, et cetera. So yeah, it's something that I am working on and that I'm looking forward to. So, moving along. Next question. Any brand deal horror stories?
Oh, God,
there is. There's a few.
Let's see how we can make this as vague as possible.
Jess Epi Audio_Pivot 4: We can't name names. We don't wanna
Wendy audio-2: Of course. Yeah. We're not gonna name names. We've [00:25:00] had a few brands that are just so particular with You know, the things that they want to the point where they'll make us like reshoot content that we had already agreed to do.
Here's the thing. I think brands, especially brands that do more like. Old school marketing, it's, they kind of follow a formula and they don't like to deviate from it, even if it's not up to date with the times and up to date with what people like and engage with. You know, so for example, they, they'll be like very stuck on like, Oh, the branding has to be really prominent.
It has to be front and center where for us, we like to incorporate things in a more subtle way, in a more organic way, cuz we think that people just enjoy that better. And you know, it's like we don't wanna be like, you know, shaking a product in your face and being like, buy this [00:26:00] and some of these brands just don't get it.
And, and like they'll kind of. Push us into a corner and be like, this is how we want it done. And then, you know, it does horribly, which we told them that it would do. Because it's just not, it's, it's not a
great approach when it comes to marketing. You know, but it's like, it kind of is what it is and we have to do it that way cuz we're in contract with them.
So that's happened several times.
Jess Epi Audio_Pivot 4: Yeah. and for me, the biggest horror of them all is not getting paid.
Wendy audio-2: Oh God,
Jess Epi Audio_Pivot 4: we had a brand,
you would die if you knew who it was.
Wendy audio-2: who shall not be
Jess Epi Audio_Pivot 4: Yeah, they, they shall not be named, but they
really tried it cuz we're the type, listen, if you're a brand listening, you don't have to worry about us. Like, we're not the type to, you know, post all the business.
Like we really wanna
keep it classy. This is, you know, this is a professional exchange, but we got this close to a Twitter [00:27:00] thread about this brand because yeah, we had to get a lawyer involved because it was
Wendy audio-2: It was a big contract.
Jess Epi Audio_Pivot 4: It was our biggest contract.
Wendy audio-2: It was a
Jess Epi Audio_Pivot 4: Yeah. I think our biggest
contract
Wendy audio-2: at that point we were what, like eight months late with the payment or they were eight months late. Absolutely ridiculous. Like didn't make
any kind of sense.
Jess Epi Audio_Pivot 4: Kept making false promises, like, oh, we're looking into it. Oh, it's gonna be this week. Oh, it's gonna be
this week. It's like, are y'all broke? Because maybe people need to know that.
Wendy audio-2: right. Exactly.
Jess Epi Audio_Pivot 4: was a Gen Z that would've been on blast, like after two weeks,
Wendy audio-2: Oh, absolutely. We try to keep it cute and professional, but it got to the point where it was just outta hand.
We
had to get, you know, our accounting team involved. We
had to get lawyers involved. At what point I just went off
Jess Epi Audio_Pivot 4: Wendy did go up.
Wendy audio-2: I wrote a. A whole damn essay and a half and I CC'd everybody on their team because I was like, y'all are really [00:28:00] trying it like we were.
We were like just fucking, ooh, sorry. We could edit that out. We were like just fuming, like it was like bubbles were coming out of my mouth. That's how
upset I was about this situation. I'm just like, never again. I will never recommend your product and I will never work with you ever. That actually was number one
for horror story.
Jess Epi Audio_Pivot 4: Number one, hun. Yeah, a hundred percent. And it was a
Wendy audio-2: not that long
ago,
Jess Epi Audio_Pivot 4: Mm-hmm. Yeah. You would think this would be
something like back in the day, no, this was this
this was like this year. Yeah. A few months
ago.
What a shame. We never had anything
like that though, where it's like the contract sha, they didn't live up to their end of the contract.
They,
I don't know what was happening with
Wendy audio-2: whole thing. And again, this is a
big brand Okay.
Jess Epi Audio_Pivot 4: Yeah, and it was a like 70,000 plus dollar contract too, where it's like y mess.
Okay,
well next. [00:29:00] Okay, so this person, Maggie Bear, oh oh seven, said in your last podcast episode, you said getting a business loan for your next venture was a hard stop. Why so many? I don't know if they meant YouTube. Oh, white.
Oh, is that the, that's the code for white.
Wendy audio-2: Yeah.
Jess Epi Audio_Pivot 4: Y'all, I don't know the slang. Men take out large loans to build their dreams.
You too. To serve that too. I really liked this message. Did we say it was a hard No? You maybe said it was a hard No. I don't feel like I said that a loan
was a
Wendy audio-2: I said it was a,
I don't think I said it was a
hard, no,
Jess Epi Audio_Pivot 4: I'm open to alone.
Wendy audio-2: yeah. I think it depends on the kind of loan, because with some investors like. They just want such a big return on their investment to the point where it doesn't really make a lot of sense. So I think it just depends.
There's a lot of loans out [00:30:00] there you know, that are for black people, people of color, where, you know, there's a lot of like incentives there and a lot of like, support for
the business and things like that. So, you know, I'm, I'm not
opposed to it.
Jess Epi Audio_Pivot 4: Yeah, I'm not opposed to it.
Either I would be open, I think we do have a little bit of money to work with. Not a lot, but a little bit to help us, at least with the initial side of things. But when it comes to, you know, hiring people and all that, I think that might have to be taking out loan or getting investors.
I'm just not the biggest on investors though. I don't know why, but maybe, who knows? Never say never. If, yeah, if we needed to do it, we're in a phase where it's like, go hard or go home. I mean, the only thing would be if the business idea didn't work out and then you're sitting on a 50 or a hundred K thousand dollars loan, that would obviously be a problem,
Wendy audio-2: Mm-hmm.
Jess Epi Audio_Pivot 4: but it's gonna work out.
So
you [00:31:00] have it.
Wendy audio-2: All right. And then the last question that we'll take on is you mentioned a possible change of audience. How do you research and prepare to appeal to a new demo? This is a great question. So we like to see who the competitors are and how they're serving. The audience that we're interested in catering to so that, you know, we can figure out a way to innovate and do things in a way that's unique, that stands out, that is maybe meeting needs that aren't being met through these competitor platforms.
You know, just so that we have that competitive edge. And also it's helpful to try to niche down our target audience. So like, you know it, like for example, we could say, oh, we wanna. We wanna target black women, but we have to like really niche down and be a little more specific. So Justin and I have [00:32:00] been having those conversations, like, who is our audience?
Can we get as specific as possible so that we can, you know, really speak to those needs? And even.
Do some research by like doing surveys and
You know, and
reaching out to our
current
audience who meets that demographic and
kind of assessing what their needs are. So all of that.
Jess Epi Audio_Pivot 4: Yeah, which gives me ideas because we actually should reach out to our current audience and out who would meet
the. The demo of what we're looking to do, which as we mentioned, we are getting closer to our idea.
Wendy audio-2: Cryptic with
Jess Epi Audio_Pivot 4: and we're so cryptic, but stay tuned.
But yeah, I think that that is a brilliant idea for us because we really do need to do some case studies.
So look out for an email from us in the next couple months. We, yeah, we're gonna need to lean on y'all [00:33:00] for this next chapter and make sure that we get it right.
Wendy audio-2: Yep. All right, so for next week we are gonna be bringing on our coach. She was supposed to come on for this week, but she's sick, so we had to reschedule. So we did a Q and A instead, but she'll be on next week and we're gonna pick her brain and talk all things business. So really excited about that and thank you so much for tuning in,
Jess.
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