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Start by pulling back the husks from the corn
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To grill the corn, place the cobs on a grill over medium heat, and cook for 6-8 minutes, rotating the cobs frequently so all sides are exposed to the heat
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If you don't have a grill, you can actually turn on your gas stove, and apply the cobs to direct heat for 6-8 minutes, again, rotating frequently
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Once the cobs are nicely browned, brush on the sour cream (use about 1 tablespoon per cob), add the crumbled cotija cheese, chili powder, and squeeze lime juice over the cobs
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Top with fresh cilantro and enjoy!